E-COMMERCE SITE

The Challenge
Core Products sells medical soft goods like pillows and orthopedic supports primarily through chiropractors. An e-commerce Web site allowed patients to direct purchase, but it was cumbersome and used medical terminology.

The Solution and Results
We redesigned the site to be more friendly and intuitive for patients. We organized products by body parts and added more educational copy to help patients self select between different types of therapies, such as foam or fiber pillows. In the first quarter after the new site launched, online sales increased 220 percent.

Site Redesign

The Challenge
As Lanier began networking its document management solutions, the company’s primary audience shifted from purchasing agents to IT professionals. Lanier needed to reposition its brand offerings, messages and Web site to address IT needs.

The Solution
Through research, we knew that case studies and research reports were the most influential mediums for IT professionals. So we included them on the site in prominent sidebars. We also used photography of people that matched Lanier’s IT profile — younger, more causal professionals.

 

 

New SITE

The Challenge
When global utility software giant Powel ASA acquired MiniMax to expand its offerings and gain entree into North America, the new Powel-MiniMax needed a Web site. The site had to logically present a complex matrix of products and services, and be easy for marketing employees to update.

The Solution and Results
We organized offerings by business segments, so utility decision-makers could quickly find solutions to match their needs. We also developed a simple content management system that made updates quick and easy. Site traffic, driven largely by direct mail, surpassed expectations and generated 40 leads within six months. The parent company was so impressed that it redesigned its Web site the same way.

 

E-COMMERCE SITE

The Challenge
When Tamarack Habilitation Technologies decided to sell its innovative blister management product to high-performance athletes, it faced several challenges. The orthotic and prostetic component manufacturer was unknown in the sports medicine market, it was competing against deep-pocketed giants like Johnson & Johnson, and it had to build a distribution system from scratch.

The Solution and Results
As part of the product launch, we recommended and developed an e-commerce Web site. It allowed Tamarack to capture early sales from word-of-mouth marketing among the athletic trainers and athletes who were testing the product. Today, one-third of Engo sales come from the Web site.